Facebook Advertising is a large and growing business. Businesses spent more than $9 billion on Facebook ads in the second quarter of 2017 alone, according to Facebook's Q2 earnings report. That's an increase of 47 percent from 2016!

But for tiny and medium businesses that are simply obtaining started, Facebook advertising are often terribly confusing. So, before jumping in, you must perceive the 2 major kinds of advertising on Facebook — news feed ads and boosted posts — to assist you identify that is best for meeting your business goals.

Boosted Posts: A Good Place to Start

Boosted Facebook posts area unit the only kind of Facebook ad, and if you are a Facebook page admin, you are doubtless conversant in this ad kind, albeit you have never used it.

Primarily, this ad kind takes a post that already exists and permits you to serve it to a selected audience.

 you'll boost posts to your page fans, fans of a selected competition or perhaps to folks in specific locations or demographics.

Like boosted posts, Facebook news feed ads permit businesses to run targeted campaigns that seem as posts in Facebook and Instagram news feeds.

However, news feed ads are much more customizeable, and allow you to create campaigns around specific goals, such as increased website traffic, app installations or lead generation.

As you would possibly expect, advertising on Facebook ought to replicate your business goals. for example, a boosted post is nice for capitalizing on the success of a post that is already doing well among your established audience and transferral it to a bigger cluster.

On the opposite hand, a replacements feed ad may be higher for Associate in Nursing old seller wanting to check a replacement video among a new demographic.