Trick Banner
Definition :
A banner ad that tries to trick folks into clicking, usually by imitating AN software system message.
(OR)
A pennant advertisement that endeavors to trap individuals into clicking, frequently by impersonating a working framework message.
(OR)
A trick banner is a web banner ad that's designed to repeat the fashion of Associate in Nursing software system or vital error message so as to trick individuals into clicking it. Clicking on the trick banner takes the traveler to the advertiser's web site. Advertisers that use trick banners square measure primarily involved with increasing the click-through rate (CTR) for his or her web site.
A trick banner is additionally called a deceptive banner.
Information :
Trick banners look for to beat “banner blindness” and “banner baggage” by disguising the very fact that they're advertising devices. Typically, no mention is created of the advertizer, simply Associate in Nursing imitation of Associate in Nursing OS or standard application.
While it's common for trick banners to draw in a higher-than-average click-through rate (CTR), the standard of the clicks is also somewhat suspect, as guests area unit seemingly to hit the “Back” button once they notice what happened.
In addition, since trick banners seldom have characteristic data, they fail to capture any non-click response. other than CTR, there's the problem of traveler satisfaction — or lack thereof. guests might feel ill-will towards a website that tricked them, and should decide to not come.
A trick click-through is sometimes called a trick-through.
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